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Sunetric in the Press

Press Release : RGS Energy’s Sunetric Partners with Sunnova Energy

Tuesday, May 23, 2017

Denver, CO and Kailua, HI – Sunetric, a wholly-owned subsidiary of RGS Energy (NASDAQ: RGSE), and Sunnova Energy Corp., a leading residential solar service provider in the U.S., announced today that they have joined forces to offer comprehensive solar solutions with battery storage to residential customers in Hawaii.

“As one of the leading full service renewable energy providers in Hawaii, Sunetric is a perfect partner to introduce our new PowerStack™ service plan to the Aloha State,” said Jordan Frugé, Chief Marketing Officer at Sunnova Energy. “Through their well-established local marketing and sales channels, Sunetric will offer our advanced solar+storage system as one of the most affordable and effective solar power solutions available in Hawaii.”

Customers will benefit from no money down and low monthly lease payments for a solar+storage service plan designed to offer affordable, reliable and clean solar power day and night—while also lowering their utility bill.

PowerStack is backed by Sunnova’s industry-leading warranty that covers everything from the panels to the battery, and even the wires. The comprehensive solutions delivered by Sunetric include complete project management, permitting and installation, in addition to Sunnova’s lifetime monitoring, support and service.

The solution is supported by the customer self-supply (CSS) program mandated by the Hawaii PUC, which enables homeowners to install solar systems that do not export power to the utility grid. By including energy storage with their new solar system, customers benefit from an expedited PUC review and approval process. The CSS program was established to help the state to achieve 100% renewable energy status by 2045.

“Through our partnership with Sunnova, a leading residential solar service provider in the U.S., we can now offer Hawaii residents a very competitive and affordable solar solution that can provide around-the-clock renewable energy,” said Darren Jennings, Vice President of Sunetric. “With PowerStack, going solar is now an even more attractive option for Hawaiians residents looking to lower their energy costs.”

About Sunnova - Sunnova is a different kind of power company, offering rooftop solar service to homeowners in the United States and its territories through our network of local sales and installation partners. Our mission is to change the energy industry by providing the choice of low-cost, worry-free solar power that generates long-term savings for our customers and continued business growth for partners. For more information about PowerStackTM, visit For more information about Sunnova Energy, visit, follow @Sunnova_Solar on Twitter, and connect with us on Facebook and LinkedIn. Information on such websites is not incorporated by reference into this press release.

About Sunetric - Sunetric (a wholly-owned subsidiary of RGS Energy) is a full-service renewable energy firm operating throughout Hawaii. It designs and installs photovoltaic systems for homes, businesses, and federal and military organizations. Sunetric provides turnkey solar solutions, from design, construction planning, and customer financing assistance to installation, utility interconnection and warranty. For more information, visit Information on such websites is not incorporated by reference into this press release.

About RGS Energy - RGS Energy (NASDAQ: RGSE) is America’s original solar company, installing more than 25,000 residential and commercial solar power systems since 1978. RGS Energy makes it convenient for customers to save on their energy bill by providing turnkey solar solutions, from system design, construction planning, and customer financing assistance to installation, utility interconnection and warranty. For more information, go to, or connect with the company at or Information on such websites is not incorporated by reference into this press release. RGS Energy is the Company’s registered trade name. The Company files periodic and other reports with the Securities and Exchange Commission under its official name “Real Goods Solar, Inc.” Investor Relations Contact Ron Both Managing Partner, CMA Tel 1-949-432-7566

Press Release : Solar Canopies installed start- to-finish in 3 ½ days by Sunetric, Hawaii

Thursday, June 9, 2016

Solar Canopies installed start- to-finish in 3 ½ days by Sunetric, Hawaii

Structural Solar LLC, a design-build specialist of specialty solar canopies and solar carports reported that Sunetric, a leading solar developer in Hawaii received and completely installed a 127 KW solar canopy on the eve of the new-year. According to Robert Pegnato, president of Structural Solar LLC, Sunetric received the container on December 28, 2015 and was cleaning up and demobilizing from the Honolulu site by midday on December 31.

According to Pegnato, Sunetric is a seasoned installer with an exceptionally capable team and strong project management. They committed to completing the installation by year end and achieved the objective but not without considerable effort and good planning. The hot dipped galvanized structural components i.e. columns, rafters and purlins were designed as bolted connections and erected quickly but Sunetric anticipated the challenge and pre-assembled the modules on the aluminum rails while on the ground so they could hoisted and fastened into place quickly on the structure.

Sunetric has completed several solar canopy / solar carport projects with Structural Solar LLC including a large 600KW+ installation at the Marine Corps Base in Kaneohe HI.

Pegnato added that solar canopies or solar carports in Hawaii are challenging due to population density, construction logistics but also seismic and atmospheric conditions. The solar structures on most every project in HI are highly customized to reflect the site conditions and requirement of the owner. Structural Solar designs, fabricates and install solar canopies from heavier structural steel and specializes in corrosion resistant coating which is appropriate for the solar canopy conditions in Hawaii.

Press Release: Sunetric Completes 284kW Solar System on Hawaii Tokai International College

Thursday, April 28, 2016

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Kyocera Solar, Inc. and Elemental Energy, LLC dba Sunetric announced the completion of a 284-kilowatt (kW) solar energy project for Hawaii Tokai International College (HTIC) in Kapolei, Hawaii. The project is expected to meet more than 50% of the College’s total electric power requirements, based on projected use. The project is the latest example of Kyocera’s in-house Power Purchase Agreement (PPA) program enabling universities, school districts, towns and other entities to enjoy the benefits of solar energy with zero up-front costs.

In April 2015, based on a globalization initiative between University of Hawaii and Tokai University, HTIC opened its new campus within the campus village of University of Hawaii-West Oahu. To contribute to the Hawaii Clean Energy Initiative, which targets an increase in the state’s renewable energy portfolio to 70% by 2030 and 100% by 2045, HTIC’s campus buildings are eco-green-designed and constructed to be energy, water and resource efficient.

Kyocera was involved from the early stages of new campus development. Kyocera’s rooftop solar modules, installed by Sunetric, an Oahu-based solar EPC company, transform the abundant sunshine into cost-savings at a predetermined fixed cost-per-kilowatt hour (kWh) for the entire 20-year term of the PPA.

The solar panel system includes high-efficiency Kyocera solar modules and SMA Tripower inverters, transforming the sun’s energy into 400 megawatt hours (MWh) of clean energy per year – enough to offset the use of 31,000 gallons of gasoline and prevent 304 tons of carbon dioxide1 emissions. With the solar energy system fully operational, the campus is anticipated to be the first LEED-certified, multiple-building campus in Hawaii.

Other energy-saving measures include LED lighting for interior and exterior fixtures, efficient VRF air conditioning systems with individual controls for each space, high-performance windows, and a building energy management system. The collective measures are estimated to reduce the campus buildings’ energy usage2 by 35%.

“We’re surrounded by natural beauty in Hawaii and feel a strong responsibility to be good stewards of these beautiful islands, but we also pay some of the nation’s highest electricity rates,” said Takuya Yoshimura, Chancellor of Hawaii Tokai International College. “Working with Kyocera, we are able to reduce the campus’s energy costs long-term with zero up-front costs and help the environment. This project will also benefit our students by stabilizing our energy costs for decades to come and providing educational opportunities.”

“Kyocera’s PPA program delivers our highly reliable, efficient solar energy solutions to universities and other entities without up-front costs,” said Hitoshi Atari, President of Kyocera Solar, Inc. “Some businesses focus on minimizing the cost per-watt in a solar installation, but the cost of financing also has a significant impact on the customer’s cost per-kilowatt-hour.”


Kyocera Corporation of Kyoto, Japan, recorded consolidated sales of $12.7 billion in the fiscal year ended March 31, 2015. The company has a 40-year tradition of innovation in solar energy research, development and manufacturing, with a U.S. customer base served by Kyocera Solar, Inc. of Scottsdale, AZ. Kyocera is the only solar module manufacturer to have earned the highest rating across all test categories in both the 2014 and 2016 PV Module Reliability Scorecard.

About Hawaii Tokai International College (HTIC)

Hawaii Tokai International College (Chancellor Takuya Yoshimura – Kapolei, Oahu) was established in 1992 as an American two-year liberal arts college. HTIC, which is accredited by the Accrediting Commission for Community and Junior Colleges of the Western Association of Schools and Colleges, is the only American campus of the Tokai University Educational System of Japan.

1According to the U.S. EPA’s Greenhouse Gas Equivalencies Calculator 2Compared to the ASHRAE baseline code

Press Release: RGS Energy to Acquire Sunetric

Thursday, March 27, 2014

LOUISVILLE, Colo., March 27, 2014 (GLOBE NEWSWIRE) — RGS Energy (Nasdaq:RGSE), a nationwide leader of turnkey solar energy solutions for residential, commercial, and utility customers, has signed a definitive agreement to acquire Elemental Energy, LLC, a full-service solar energy firm operating under the Sunetric brand.

Based in Oahu, Hawaii, Sunetric is one of state’s largest and most established local solar developers and installers. The acquisition provides RGS Energy with rapid entry into a major market that has the highest electricity rates in the U.S. – three times higher than the national average. These high rates provide very compelling economics for homeowners and businesses to adopt solar photovoltaic systems.

Since its formation in 2004, Sunetric has installed more than 3,500 solar projects in Hawaii representing over 65 megawatts of installations. Sunetric maintains an extensive backlog and pipeline of commercial and residential projects, with revenue topping $38 million in 2013.

RGS Energy has agreed to pay total consideration of $16 million to acquire Sunetric, comprised of $7 million in cash and $9 million in unregistered Class A common stock, along with an additional $3 million in potential earn-out payments. The transaction is expected to close in the second quarter subject to satisfaction of certain customary closing conditions.

Sunetric will maintain its current management team and well-established Sunetric brand as a wholly owned division of RGS Energy. Sunetric brings more than 90 employees to RGS Energy, including some of the most experienced residential and commercial sales and installation teams in Hawaii.

“This transaction brings to RGS Energy one of Hawaii’s largest and most respected solar companies,” said Kam Mofid, CEO of RGS Energy. “Sunetric possesses a healthy balance between commercial and residential solar projects, plus a strong government portfolio with experience in all branches of the military. They add to our already substantial national footprint, while allowing rapid expansion into new markets with unparalleled solar economics.”

“The extremely high cost of utility power in Hawaii has made it one of the most attractive markets for solar systems in the U.S., and this has led to the highest penetration of solar systems in the country,” continued Mofid. “As a result, Hawaii leads the industry in important areas such as grid integration and is key to the evolution of solar combined with energy storage. We are eager to participate in this vibrant market and benefit from significant opportunities ahead.”

Alex Tiller, CEO of Sunetric, commented: “Sunetric’s years of industry experience in originating, designing and installing solar systems of varying complexity and size for commercial, residential and utility-scale customers throughout all the islands is highly complementary to RGS Energy. We’re looking forward to applying the resources that RGS Energy provides in order to increase our project development capabilities and financing options for our customers. We are excited to become part of one of the largest and true pioneers in the solar industry. Our cultures mesh very well, so we look forward to propelling our combined business to a dominant position in the industry.”

About Sunetric
Sunetric is one of the largest and most experienced solar developers and integrators in Hawaii. As a full-service solar energy firm, they handle every stage of the design, development and installation of photovoltaic systems on Oahu, Maui, Kauai, Molokai, Lanai and the Big Island. For more information, visit

About RGS Energy
RGS Energy (Nasdaq:RGSE) is one of the nation’s pioneering solar energy companies serving commercial, residential, and utility customers. Beginning with one of the very first photovoltaic panels sold to the public in the U.S. in 1978, the company has installed more than 19,000 solar power systems representing well over 170 megawatts of 100% clean renewable energy. RGS Energy makes it very convenient for customers to save on their energy bills by providing a comprehensive solar solution, from design, financing, permitting and installation to ongoing monitoring, maintenance and support. As one of the nation’s largest and most experienced solar power players, the company has 17 offices across the West and the Northeast. For more information, visit, on Facebook and on Twitter. RGS Energy is a trade name and RGS Energy makes filings with the Securities and Exchange Commission under its official name “Real Goods Solar, Inc.”

Cautionary Statement Regarding Forward-Looking Statements
This communication includes forward-looking statements relating to matters that are not historical facts. Forward-looking statements may be identified by the use of words such as “expect,” “intend,” “believe,” “will,” “should” or comparable terminology or by discussions of strategy. While RGS Energy believes its assumptions and expectations underlying forward-looking statements are reasonable, there can be no assurance that actual results will not be materially different. Risks and uncertainties that could cause materially different results include, among others, completion and integration of the transaction described herein and other acquisitions, realizing synergies and other benefits from the transaction described herein, the possibility of negative impact from weather conditions, introduction of new products and services, the possibility of negative economic conditions and other risks and uncertainties included in RGS Energy’s filings with the Securities and Exchange Commission. RGS Energy assumes no duty to update any forward-looking statements.

For more information, call Sunetric at 808-262-6600.

Alex Tiller: Solar Gardens Aim to Offer PV for All

Monday, November 4, 2013

An editorial by Sunetric CEO Alex Tiller was featured in the Sunday edition of the Honolulu Star Advertiser. Subscribers may read the piece in Sunday’s paper or online; we have reprinted the editorial in full below.

With Hawaii’s target of 70 percent clean energy by 2030, our state has set forth one of the most aggressive energy standards in the nation. As recent reports of Hawaii ranking third in solar energy generation on a per capita basis and doubling its solar power capacity every year since 2005 suggest, we are making significant progress toward our goal. Because of high electricity expenses and yearround sunshine, Hawaii consistently places among the top 10 states in renewable energy production. Our state, however, is not No. 1 in solar adoption no matter the measurement or study used.

Considering all the reasons why Hawaii should top the charts in solar brings us to question our current efforts. We have ambitious energy goals, but are we thinking outside the box enough to achieve them? Are we breaking down the barriers to solar adoption instead of building them up? Are we doing everything we can to lead the nation in solar?

One innovative idea, an increasingly common concept on the mainland rarely discussed in the islands, but one worth pursuing, is the community solar garden. An alternative to the homeowner’s roof-mounted photovoltaic system, the solar garden allows members of a community to own or lease solar panels at an offsite facility and earn electricity bill credits for the power generated by their panels. Depending upon how many panels members invest in, as well as state regulations, members can significantly reduce or even eliminate their electricity bill.

This approach makes solar accessible to everyone, not just the 15 percent that own a home suitable for solar nationally. Owners of houses not conducive to solar due to limited roof space, shade, utility grid interconnection issues and other obstacles could reap the benefits of solar from a community solar garden.

Renters, who until recently have been completely left out of the picture, could own panels and offset their electricity costs as they moved from one home to the next. Organizations facing the same challenges as residential owners and renters could finally reduce their overhead.

Especially thought-provoking, membership to a centralized community solar garden could be passed down between generations, reducing the physical limitations of solar ownership and perpetuating the benefits of solar for our children’s children as solar energy would no longer be tied down to a particular residence.

Supported by state legislation, various models of the community solar garden concept have been implemented throughout the nation, including Colorado, Massachusetts and Washington. Colorado passed the Community Solar Garden Act in 2010, allowing for the development of numerous community solar gardens. Yet, Hawaii shelved the idea in February 2013, deferring a community-based renewable energy program, described in House Bill 1363, for further study.

Currently, Sunetric is working on a partnership that could lead to more than 10 megawatts of community solar gardens serving renters, businesses and municipalities in Colorado, and we are evaluating several financing models to bring the concept to Hawaii.

Hawaii is a pioneer of renewable energy, known for harnessing its many local resources and pushing the boundaries in energy production. Let’s continue to expand our alternative energy options, think beyond the conventional, and support smart accessible energy solutions like the community solar garden.

Sunetric Is the Highest-Ranking Hawaii-Based Solar Company on Solar Power World’s Top 250 Solar Contractors List

Friday, September 20, 2013

Sunetric, one of the nation’s leading solar installers, achieves top recognition among Hawaii-based solar companies and No. 30 overall on the Top 250 Solar Contractors list published by Solar Power World, a respected solar industry media resource with both a print publication and online presence.

Solar Power World Top 250

Annually, Solar Power World compiles the Top 250 Solar Contractors list based on the number of megawatts installed by participating solar providers and their market segment, including residential, commercial and utility.

Installing 17 megawatts in 2012 and over 60 megawatts since 2004, Sunetric remains at the forefront of today’s increasingly competitive solar industry. While expanding its operations nationally, Sunetric continues to demonstrate superior expertise through its commercial and residential installations. In Hawaii, Sunetric’s portfolio includes some of the largest and most innovative solar projects, such as Kona Commons, Y. Hata, and Kalaeloa Solar Farm.

“Sunetric is honored to make the top 30 of the Top 250 Solar Contractors for a second year in a row. We are especially pleased to represent Hawaii amongst such accomplished companies in the national solar market,” said Aaron Kirk, COO of Sunetric. “The ranking is a true testament to our team’s commitment to unmatched customer service and quality installations.”

Further Reading

Denver is Sunetric’s New Mainland Headquarters

Thursday, September 12, 2013

We are very excited to announce that Sunetric is making our office in Denver, Colorado our new headquarters on the mainland. This is a very exciting development for us; we’ve done great things here in Hawaii and cannot wait to help even more Americans go solar.

Our Hawaii employees and operations won’t change one bit—you’ll still receive the same great service and experience from consultation to installation from Sunetric. We’re just expanding and bringing our experience to even more families and businesses on the mainland.

Alex Tiller, CEO of Sunetric, in the Denver headquarters • Photo from Denver Business Journal

Alex Tiller, CEO of Sunetric, in the Denver headquarters • Photo from Denver Business Journal

Our Denver office opened in 2011, and we also have offices in California, New Jersey, Pennsylvania, and Washington, D.C. On the mainland, we will be initiaily focusing on medium and larger commercial solar power projects. In Colorado, we are already involved in the solar power community and we’re working with a partner on three community solar garden projects along the Front Range.

The Denver Business Journal has more, including words from Sunetric CEO Alex Tiller.

More Coverage:

Sunetric COO Aaron Kirk Appointed to Board of Hawaii’s Better Business Bureau

Monday, September 9, 2013

Sunetric announces the appointment of Aaron Kirk, Sunetric’s chief operating officer, to the 2013 board of Hawaii’s Better Business Bureau (BBB), a nonprofit organization advancing marketplace trust between buyers and sellers. For over 100 years, the BBB has connected consumers to trustworthy businesses by setting high business practice standards and facilitating business reviews.

Alongside fellow board members from various sectors of Hawaii’s diverse business community, Kirk will promote ethical business behavior that builds consumer confidence in businesses, such as honest advertising, clear representation of products and services, and prompt resolution of consumer complaints.

“The BBB’s mission and vision of an ethical marketplace based on trust aligns perfectly with Sunetric’s values,” said Aaron Kirk, chief operating officer of Sunetric. “I’m honored to serve on a board that encourages businesses to exceed customer expectations by implementing sound business practices.”

BBB business reviews include businesses’ accreditation standings and grades, which help consumers make informed purchasing decisions. Rated “A” and accredited by the BBB, Sunetric is recognized as a leading solar firm for providing excellent quality and customer service during every step of the solar installation process.

Since 2012, Kirk has overseen Sunetric’s day-to-day operations for residential and commercial clients as chief operating officer. With nearly 20 years of managerial experience, Kirk initially joined Sunetric as director of sales in 2011. Prior to Sunetric, he served as vice president of sales and operations for Oceanic Values and the vice president of operations at Toreador, LLC. Kirk holds a bachelor’s degree in business administration from the University of Arizona’s Eller College of Management. He is also a certified trainer for ISO 9002 Quality Systems Implementation and a “train-the-trainer” facilitator for Stephen Covey’s “Seven Habits of Highly Effective People.”


Sunetric Director of Finance and Procurement Appointed to Hawaii Solar Energy Association Board

Friday, August 30, 2013

Russ Winkelman, Sunetric Director of Finance and Procurement and HSEA Board Member.

Sunetric is pleased to announce that Russ Winkelman, director of finance and procurement, has been appointed to the board of the Hawaii Solar Energy Association (HSEA), the oldest and largest nonprofit dedicated to advancing Hawaii’s solar industry. Winkelman will work alongside member installers, distributors, manufacturers, auditors, and financiers of solar water heating and photovoltaic systems to promote the widespread adoption of solar systems and ultimately Hawaii’s energy independence from fossil fuels.

“In today’s rapidly evolving solar market, advocacy, education and networking by members of the solar community are crucial. As an industry leader and installer of some of the largest PV systems in the state, Sunetric brings years of experience to the collective dialogue over Hawaii’s solar future,” Winkelman said. “Serving on the HSEA board is one way to make a meaningful impact on our solar industry’s success.”

Since 2010, Winkelman has managed Sunetric’s finances and supply-chain operations as director of finance and procurement. He previously worked for Goodrich Aerospace and Motorola, bringing more than a decade of experience to Sunetric. He has a bachelor’s degree in supply-chain management and master’s degree in business administration from Arizona State University, and is a Certified Professional in Supply Management from the Institute of Supply Management.


PVT Land Boosts Green Efforts With PV System

Wednesday, August 21, 2013

Sunetric, one of America’s leading solar design and installation companies, is proud to have built a 53.8-kilowatt (kW) photovoltaic (PV) system to energize a cantilevered covered parking area for PVT Land Co. in Nanakuli.

Suentric designed a PV system to energize this covered parking area for PVT Land Co. in Nanakuli.

Suentric designed a PV system to energize this covered parking area for PVT Land Co. in Nanakuli.

PVT Land Co. owns and operates the only construction and demolition landfill on Oahu. Materials accepted include rock, dirt, wood, glass, metal, plastic, concrete and asphalt for disposal. Rather than bury these materials, PVT Land Co. plans to supply a significant portion of recycled material as “feedstock,” or fuel for gasification. About 650 tons of feedstock filtered out of the debris every day can be processed to produce electricity or three times more synthetic gas than Honolulu uses in a day. These recycling efforts will result in an 80 percent reduction of debris ending up in landfills.

Confronted with insufficient space for mounting solar panels on PVT’s office roof, Sunetric engineered a solution to cover PVT Land Co.’s parking facility. The cantilevered parking structure solution Sunetric constructed supports the 192 solar panels required to eliminate PVT Land Co.’s monthly electric bill while providing shaded parking for their employees.

“We want to live up to our commitment to Hawaii’s environment in every aspect of the business, from our landfill maintenance, to the reclamation system, all the way to how we power our corporate office,” said Albert Shigemura, president of PVT Land Co. “We want to walk the walk, and we were delighted Sunetric partnered with us to help us achieve that goal.”

Alex Tiller, Sunetric’s chief executive officer, said “We commend PVT Land Co. for their clear commitment to creating and operating a sustainable waste management business. We were honored to have been given the chance to help them meet their goals. They are truly a model for the rest of the industry.”

Sunetric's Taylor Boger (Project Manager) with PVT Land Co. president Albert Shigemura at the PV-powered covered parking area.

Sunetric’s Taylor Boger (Project Manager) with PVT Land Co. president Albert Shigemura at the PV-powered covered parking area.


PVT Land Co. is a licensed construction and demolition materials solid waste landfill in Nanakuli on Oahu. In addition to operating the landfill, PVT Land Co. is licensed to accept materials containing asbestos and petroleum contaminated soil. The company prides itself in its renewable energy efforts, as well as adhering to all rules and regulations as established by the state Department of Health, Office of Solid Waste Management. Visit for more information.

Featured on KHON2 Be Green 2

Sunetric CEO Alex Tiller Elected to Board of the Electric Drive Transportation Association

Tuesday, July 16, 2013

The Electric Drive Transportation Association (EDTA), the preeminent national industry group committed to advancing electric drive technologies, has elected Alex Tiller, CEO of Sunetric and Autowatts, to its 2013-2014 Board of Directors.

Tiller will join the Washington, D.C.-based association’s members, ranging from equipment manufacturers to technology developers, in the promotion of electric transportation technologies as a key way to reduce America’s dependence on oil and preserve the environment.

“We find ourselves at a historic moment in time for personal transportation. The combination of electric drive technology advances and price compression in battery and solar costs now means that electric vehicles (EVs) are more than just a viable alternative for eco-folks. Combining EV with PV is one of the best financial decisions a family can make, no matter where they live. We are on the edge of something that will ultimately change the way we fuel our personal mobility.” Tiller went on to say, “Hawai‘i is the tip of the spear for electric vehicles adoption per capita in the US, and we want to take the lessons we’ve learned here on the islands and share them with everyone.”

Tiller, who has served as CEO of Sunetric since early 2010, was named as one of the 2011 “Forty Under 40” by Pacific Business News and as “Executive of the Year” by Pacific Edge Magazine in 2012. Tiller graduated from Northeastern University in Boston with a bachelor’s degree in business administration and attended executive training at the Kellogg School of Business at Northwestern University.

Pacific Edge Magazine: Alex Tiller Reflects on Being Named 2012 Business Executive of the Year

Thursday, April 4, 2013

Pacific Edge MagazineHot on the heels of Pacific Edge Magazine naming Sunetric CEO Alex Tiller one of their 5 to Watch in their January–March issue, the Pacific Edge website has just published an interview with Alex following his being named Business Executive of the Year in 2012.

Alex takes the opportunity to reflect on his years at Sunetric and impart words of wisdom for those looking to succeed in business:

What is one piece of advice you would give young professionals?
I’ve never seen anyone achieve anything that qualifies as “great” without taking considerable risk. Don’t be afraid of failing. Failing is part of the process of success.

What is your favorite part of being Sunetric’s CEO? What drives you to do what you do?
I really enjoy getting to work with the outstanding staff at Sunetric. I am constantly blown away by their daily dedication to our customers, professionalism and desire to make Hawaii and the world a better place. I have never worked with a better group of people in my life. I am honored to even be associated with them—let alone lead them.

The full interview is available to read on the Pacific Edge website.

Sunetric CEO Alex Tiller: Pacific Edge’s ‘5 to Watch’!

Second from the left on the corner of the January–March issue of Pacific Edge Magazine, there’s Sunetric CEO Alex Tiller, one of 5 to Watch, a feature highlighting “Five community leaders sharing their successful business insights.” Inside the issue, a you’ll find a full-page profile of Alex Tiller, complete with an interview.



Sunetric Honored with SunPower’s 2012 Commercial National Top Producer of the Year Award

Wednesday, February 27, 2013

sunpower_elite-smallSunetric, Hawaii’s leading solar design and installation company and SunPower Elite Dealer, today announced it has received the SunPower “Commercial National Top Producer of the Year” award for its outstanding sales performance as a SunPower dealer in 2012.

“Sunetric is dedicated to providing Hawaii with the highest levels of service and quality workmanship as well as proven, reliable SunPower solar power systems,” said Alex Tiller, Sunetric’s chief executive officer. “We are honored to receive this distinguished national award from SunPower.”

Sunetric Chief Operating Office accepts the SunPower National Commercial Top Producer of 2012 Award.

Sunetric Chief Operating Officer Aaron Kirk accepts the SunPower National Commercial Top Producer of 2012 Award.

“We congratulate Sunetric for their exceptional sales performance in 2012,” said Howard Wenger, SunPower president, regions. “As a SunPower Elite Dealer, they have demonstrated a level of quality and commitment to excellence that exceeds expectations, and we look forward to their continued success in 2013.”

SPR Top National Commercial Award

In 2012, Sunetric installed 17 megawatts of solar, including two ambitious commercial projects. Sunetric installed a 200-kilowatt photovoltaic system on the 32-story Kukui Plaza buildings in downtown Honolulu, the tallest solar energy system installed in Hawaii relative from the ground. Sunetric also installed 13 systems–totaling 706.3 KW–on 13 ABC Stores locations and offices statewide.

Sunetric Installs Tallest PV System from the Ground

Thursday, September 6, 2012

Kukui Plaza’s 200-kW system needed 47 helicopter lifts for the rooftop installation, 280 feet off the ground*

Kailua, HI — Sunetric, Hawaii’s leading solar design and installation company, has proved that no contract is too tall an order, even if it’s 32 stories tall. Sunetric is installing a 200-kilowatt (KW) photovoltaic (PV) system to energize Kukui Plaza’s two 32-story towers in the heart of downtown Honolulu.

With about 6,000 people living, working or passing through the complex every day, maintenance fees for owners at Kukui Plaza continued to rise with a large portion of it attributed to utilities. The property’s management proposed going solar to the Association of Owners’ Board of Directors, who agreed with the change.

Sunetric began installation of the system on Aug. 12. The system is expected to produce 397,545 kWh a year, offsetting about 32.2 percent of electricity in the complex’s common areas, which include walkways, elevators, a 2.6 acre park, and a 1,811-stall parking garage.

The installation was a bit trickier than your average project, and required 47 helicopter lifts to move the panels and other materials from a nearby parking lot up to the roof, about 280 feet off the ground. Once completed, Kukui Plaza’s PV system will be perched at a higher point than any other in the state relative to ground level.

“We needed to find a way to offset those rising utility costs, and Sunetric provided an avenue for us,” said Henry Urquhart, Kukui Plaza operations manager. “Since 1981 Kukui Plaza has been a self-managed property, and it only makes sense for us to be self-sustaining too.”

Each year, Kukui Plaza will be looking at $22,870 in savings due to the solar Power Purchase Agreement. After 20 years, Kukui Plaza will retain 100 percent of the savings from energy generated from then on.

“When it comes to installations, we love a good challenge, and we couldn’t wait to start on Kukui Plaza’s system,” said Alex Tiller, Sunetric’s chief executive officer. “What’s really significant about this project isn’t so much the height of the project though. It’s the complex’s decision to opt for a more sustainable, livable future. Honolulu is one of the densest cities in the U.S., and we can only hope more condominium projects in the city will join Kukui Plaza’s smart planning. Sunetric stands ready to rise to that challenge as well.”

Kukui Plaza is a mixed-use condominium project built in the 1970s to revitalize Honolulu’s central business district and address critical housing needs for Oahu. It is comprised of 908 condominium apartments, a 2.6-acre park for residents and a shopping mall with about 30 locations for stores, restaurants and other businesses tailored for residential convenience. Kukui Plaza is a self-managed property, run by its Association of Owners. Visit for more information.


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